SCREW*D is a live, interactive reality show for SEARS Craftsman that sent a tool neophyte into the wild and forced him to survive with just his wits, an interesting assortment of tools and the real time help of the online community via Twitter and Facebook. Created using HTML/jQuery, the show site works cross-platform and required the ability to stream live from remote locations such as the Desert, Bayou and Mountains. With its suspense, humor, and elements of danger, SCREW*D is a little bit Man vs. Wild, with a touch of The Office, some Lost, and a bit of Curb Your Enthusiasm.